By Brian X. Chen
Apple’s got a lot planned for its Wednesday press event.
While the invitation — “come see our latest creation” — is broad and
vague, it’s fairly obvious that the biggest news will be the widely
anticipated tablet.
It’s about time. Tech observers have been anticipating an Apple tablet
for several years, churning out report after report of rumors and
speculation. And Apple has been considering tablet designs since at
least 1983. Now, perfectionist CEO Steve Jobs finally seems satisfied
enough with the product to show it off in public.
But that’s not the only thing the company is likely to announce.
Updates to the MacBook line and the iPhone OS are also likely to be on
the ticket.
Here’s our guide to what you can realistically expect.
And if you don’t care to read our predictions, just stay tuned for the
Jan. 27 event. We’ll be providing live blog and news coverage here on
Gadget Lab and on Twitter: follow @bxchen and @GadgetLab for real-time
news nuggets.
The Apple Tablet
Multiple independent reports have described the tablet’s appearance as
a 10- to 11-inch iPhone or iPod Touch. (AppleInsider’s sources describe
the tablet as “a first-generation iPhone that’s met its match with a
rolling pin.”) The tablet, many have reported, will serve as a
slate-like substitute for magazines, newspapers and books, while also
offering the general-purpose functions seen in the iPhone, such as
gaming, viewing photos, web surfing and using apps.
A recent report from The Wall Street Journal adds that Apple will
market the tablet as a product that can be shared among multiple people
at home or in classrooms, thanks to its bigger screen.
A few reports have claimed the tablet will sport a 10-inch OLED
touchscreen, which would be great for reading books. But there aren’t
many of these displays on the market, and they would also cost Apple
about $400 apiece. A 10-inch LCD touchscreen, on the other hand, would
cost Apple $60 — much more in line with the expected $1,000 price tag.
The true mystery about the tablet lies in its software and user
interface. Simply expanding the iPhone OS to fit a larger screen can’t
be the whole story.
We expect a tablet interface that strives to appeal to everyone, like
the iPhone OS does with its 3.5-inch screen, SpringBoard user interface
and fingertip-sized icons.
The ergonomics of text entry will especially be challenging on a device
that size. People briefed on the product say it will incorporate a
virtual keyboard. But if the tablet is going to serve as an alternative
to a notebook or netbook, an ordinary virtual QWERTY isn’t going to cut
it.
We’re predicting Apple will incorporate new multitouch gestures, and
maybe even the accelerometer, to trigger functions of the traditional
QWERTY keyboard. Imagine if pressing two fingers down anywhere
triggered the Shift key, for example.
And to add a wild guess, we think Apple will expand on the
voice-recognition feature seen in the iPhone 3GS, to augment text entry.
Still, no one outside Apple’s tablet team has a solid idea of what the
tablet’s interface will be like. The only minuscule clue is a quote
from a recently departed Apple employee who told New York Times’ Nick
Bilton, “You will be very surprised how you interact with the new
tablet.”
If it’s taken Apple this long to figure it out, I’m sure we will be.
But we do expect the tablet’s operating system to share some of the
same DNA as the iPhone OS. Indeed, the iPhone reportedly contains some
elements of an older, shelved Apple tablet project.
What could it be called? Internet sleuthers at MacRumors.com have found
evidence suggesting Apple is interested in the names iSlate,
MagicSlate, iGuide and iPad. Apple has apparently filed for trademarks
for each of those names.
Apple not only filed for the iSlate trademark; the company also
procured ownership of the domain iSlate.com, making this the most
likely candidate.
As for when the tablet will ship, WSJ published the most credible
report to date claiming Apple has plans to ship the device in March.
Price tag? All we’ve heard are guesses from analysts, some who claim
the tablet will cost as much as $1,000 including carrier subsidy. We
estimate the tablet should cost between $700 and $1,000, placing it
somewhere in between an iPhone and a MacBook.
There are a few scant rumors claiming the tablet will be carried by
Verizon, but none seems substantive enough to bet money on. There’s too
little information out there about the carrier to make any reasonable
predictions.
In summary:
– A 10- to 11-inch tablet,
– somewhat resembling the iPhone hardware,
– running a substantially expanded version of the iPhone OS,
– probably called iSlate,
– with a new, non-QWERTY interface,
– possibly available in two versions, LCD and OLED,
– with Wi-Fi and 3G data connections. iPhone OS 4.0, iLife 2010
Fox News’ Clayton Morris had a scoop citing anonymous Apple employees
who claim iPhone OS 4.0 and iLife 2010 will be announced at the event.
I’m a believer.
The tablet will likely have a beefed-up version of the iPhone OS with
all the newest features. So given the logic that the tablet OS is ready
to be announced, iPhone OS 4.0 should be ready for a preview as well.
But a preview would probably be it, just so Apple can begin seeding
betas to developers to prepare their iPhone apps for 4.0.
As for iLife 2010, Apple has announced almost all of its iLife suites
during January of years past. I believe we’ll see an iLife launch only
because it would be consistent.
Jobs likes to pepper up press events with small announcements leading
up to the major “One more thing,” so iLife and iPhone OS 4.0 will
probably be the first to be announced.
MacBook Pro Upgrades — Maybe
An Intel contest promoted by e-mail appeared to leak upcoming MacBook
Pros equipped with the newest Intel chips. Intel had sent e-mails to
members of its Intel Retail Edge program, promoting a chance to win two
MacBook Pros equipped with Intel’s new Core i5 processors during
January, according to a report by MacRumors.
However, Intel soon after retracted the promotion, saying it was a
mistake and that HP notebooks would be given away for the contest
instead. I found this move suspicious, because the promotion had been
sent in multiple languages to members in the United States, the United
Kingdom and Spain. Seems odd that it would have gotten so far if the
product weren’t even real.
Plus, MacBook Pros are due for a refresh. Apple last upgraded the
MacBook Pro in June 2009, and typically the company refreshes notebooks
every six or seven months. Therefore, my gut tells me Intel realized it
accidentally leaked the MacBook Pros and then moved to undo the slip. I
believe there’s a good chance MacBook Pros will be announced at next
week’s event.
iTunes Upgrade
I haven’t seen any rumors of Apple introducing a new version of iTunes,
but I assume it would have to, in order to launch the tablet. That’s
because the tablet alone won’t be compelling unless it creates avenues
for new content that can be used on the tablet, such as e-books,
newspapers and magazines. Expect Apple to preview a new version of
iTunes, perhaps 9.1, that would add new content sections to the iTunes
Store. We’ll most realistically see a new e-book section demonstrated
in iTunes, as Apple has reportedly been in talks with HarperCollins
Publishers to make e-books for the tablet.
source
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Posted By Mogul to THE MOGUL GROUP at 1/26/2010 11:19:00 AM
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